SagaNatura is a dynamic Icelandic biotech company, located in one of the most pristine environments on earth – Iceland. SagaNatura focuses on development, production and export of  health product from premium Icelandic ingredients.

Our Origin

SagaNatura is a leading Icelandic dynamic biotech company, located in one of the most pristine environments on earth – Iceland. SagaNatura‘s focuses on and produces the Icelandic pure, natural form the wild growing organic herb Archangelica Angelica and high-quality Astaxanthin. SagaNatura offers consumer products Icelandic origin that is high quality, safe and vegan-friendly. SagaNatura has two major brands, SagaMedica (est. 2000) and KeyNatura (est. 2014).

Icelandic Astaxanthin

Astaxanthin is one of nature’s most powerful antioxidants, with a multitude of potent effects. Our bodies rely on antioxidants to relieve oxidative stress and help heal damaged cellular structures. Put simply, antioxidants fight the process of oxidation and free-radical induced oxidative stress, both of which lead to cellular breakdown over time. Skin, muscles, ligaments, tendons, eyes, internal organs, the cardiovascular system and nervous system are all receptive to astaxanthin, making it uniquely active among antioxidants.

The purest, natural source of astaxanthin is microalgae, primary producers of food for other organisms and animals, and a plant-based source of nutrients at the very bottom of the food chain. KeyNatura uses the freshwater micro algae Haematococcus Pluvialis, also rich in omega-3, to culture and harvest high-active astaxanthin. Unlike synthetic options made from petrochemicals, our astaxanthin is natural, sustainably produced and suitable for use even by those following a vegan diet.

Angelica Archangelica

Angelica archangelica is one of Iceland’s most cherished medicinal herbs. It was one of the few plants in Iceland that survived the last ice age and has been used as a herbal medicine from the country’s settlement, more than 1100 years ago.

The Angelica products of SagaNatura are the fruit of more than 20 years of research and development, originating at the Science Institute of the University of Iceland. The plant contains many bioactive compounds, of which furanocoumarins and essential oils are the most characteristic.

The products are based primarily on the seeds and leaves. Various studies indicate that the seed can be beneficial for memory and the leaves have been used in Iceland for more than a decade to treat cold symptoms and to minimize bathroom trips for persons with overactive bladder.


SagaNatura cares about the environment. We make every effort being responsible during harvesting of our precious Angelica archangelica by cutting leaves of plants in a way so the plant will be able to grow and provide leaves in the following year. We also protect the environment by hand harvesting thus no heavy machinery are used that would otherwise harm the environment.

The SagaNatura microalgae culture utilizes only pure Icelandic water and our cultivation system is designed in a way to minimize water loss by evaporation. We also only use clean energy and the latest energy saving LED lighting technology to support the growth of our dear microalgae.


Innovation is the name of the game at SagaNatura, we are continuously developing and testing new products and manufacturing equipment. This spirit has resulted in a patent pending microalgae culturing technology (photobioreactor) that utilizes significantly less space and energy per kg microalgae biomass than other traditional photobioreactors.

We also offer innovative products such as SagaPro and AstaLýsi which are unique on the world market. We have many other fantastic product offerings and our Product development department is continually working on new formulations in collaboration with our clients that are positioned all around the world.


We care about offering the best products with proven bioactivity and bioavailability. Our R&D department is responsible for clinical trials, pharmacokinetic studies and preclinical assays on our Angelica archangelica and Astaxanthin products. In addition to our in house studies we also work with universities and research institutes in Iceland and abroad.

We employ scientists with PhD and MS degrees ranging from chemistry, biochemistry, molecular biology and food science and maintain an active database of scientific articles to stay on top of the newest science to make sure new product are according to the latest scientific research.

Contact Us

You can use this form or contact us directly via e-mail at saganatura@saganatura.is

15 + 7 =

Subscribe to our mailing list

* indicates required

Please select all the ways you would like to hear from Saganatura:

You can unsubscribe at any time by clicking the link in the footer of our emails. Learn more about our privacy practices here.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.

SagaNatura ehf
Suðurhella 8
221 Hafnarfjörður

phone +354 562 8872
email saganatura@saganatura.is